MIPCOM navigates the new television landscape

MIPCOM navigates the new television landscape

MIPCOM was held this week, bringing together some of the leaders in the industry for conferences, meetings and screenings. Exploring MIPCOM’s 2016 theme, “The New Television”, many of the conferences over the four days covered the exciting...
Why are companies turning to branded content?

Why are companies turning to branded content?

Only 4% of all forms of advertising and marketing is remembered positively, 7% is remembered negatively (!) and 89% isn’t noticed or remembered at all. Consequently, many companies have turned to producing branded content. Nine out of ten companies world-wide...