Documentary is a highly powerful and emotive way for companies to communicate their brand values to their customers. Commercial documentary provides a unique platform for businesses to tell a story unlike any other, bringing to life the intricacies behind brands and getting right to the heart of the customer.
Here’s why telling a story through documentary is a particularly effective way of building an audience and how artistic vision can help create compelling stories that capture the attention of your audience.
Creating an emotional connection through real stories and real people
Documentary gives your audience the chance to emotionally connect with a story that means something to them, allowing them to relate to the human element behind your product. Potential brand ambassadors will find it easier to develop an affinity with your company if they are presented with the more human and natural side of your brand.
Exploring new visual storytelling techniques – A unique approach to content marketing
Using the documentary field as a platform for telling stories is a unique way to reach your customers. Unlike advertising or promotional videos, documentary offers up a characteristic approach to content marketing. Documentary puts your brand under a completely new light and angle. It takes the audience on a journey, telling a story that reveals intracacies and quirks that give your brand unique character, that would otherwise have been missed in traditional commercial advertising.
Authenticity & spontaneity
Documentary can have the advantage of providing a seamlessly impartial view on its subject matter. Offering your audience the opportunity to see unique behind-the-scenes footage that focuses on the expertise of your employees or the carefully-considered processes that go on to create your product, gives your business the chance to tell an honest and authentic story. Trust and transparency is key in nurturing a loyal customer base who will support and follow you as you grow – Using documentary and short-film to explore what goes on behind the closed doors of your business gives you this advantage.
At Rogan Productions, we work in collaboration with our clients to produce beautiful films with emotion and intelligence, allowing brands to tell their stories by finding the perfect balance between documentary and commercial styles. You can view our previous commercial work online here: www.roganproductions.net/commercial Alternatively, get in touch with us to discuss your project requirements by calling 0203 735 8480.
