Self-shooting vs DOP – The pros and cons

by Cat | 26 October 2015 | Blog

With tighter budgets across the industry, self-shooting is rapidly becoming an important part of the job description for many Assistant Producers and Researchers, but how does this affect the quality of the material produced?

Telling your brand story – Creating engaging and compelling commercial content

by Cat | 15 October 2015 | Blog

Telling your brand story – Creating engaging & compelling commercial content

by Cat | 15 October 2015 | Blog

Documentary is a highly powerful and emotive way for companies to communicate their brand values to their customers. Commercial documentary provides a unique platform for businesses to tell a story unlike any other, bringing to life the intricacies behind brands and getting right to the heart of the customer.

Here’s why telling a story through documentary is a particularly effective way of building an audience and how artistic vision can help create compelling stories that capture the attention of your audience.