Why are companies turning to branded content?

Why are companies turning to branded content?

Only 4% of all forms of advertising and marketing is remembered positively, 7% is remembered negatively (!) and 89% isn’t noticed or remembered at all. Consequently, many companies have turned to producing branded content. Nine out of ten companies world-wide...

The Editor’s Cut vs The Director’s Cut

Must a balanced and collaborative approach be adopted between editor and director to produce a compelling watch? ​Across commercial film, fiction and documentary there are arguments that suggest the pitfalls of a director’s cut over an editor’s cut, and...